“Only 12 link clicks? That’s terrible, right?”
Not necessarily.
Pet businesses often judge their marketing too harshly, or by the wrong metrics. Let’s unpack what realistic success actually looks like for small to medium pet brands.
🧾 Here’s what matters (and what doesn’t):
❌ Not always useful:
Vanity views on TikTok
Follower counts
“Going viral”
✅ More useful:
Repeat clicks from the same user
Time spent on your site
DM conversations that lead to product questions
A single post that led to 2 sales
📊 Reality check:
For many pet brands, 10–30 website clicks from a post is great, especially if your product costs £20+. That’s warm traffic from real people, not bots.
The problem isn’t always the content; it’s unrealistic expectations.
💡 Real impact is subtle:
A vet nurse shares your post, and her clients start asking about your treats.
A breeder recommends you after seeing your Instagram reel.
A dog mum watches five of your Stories before buying a bundle two weeks later.
That’s success. Quiet, powerful, slow-burn success.
