You don’t need to guess what your audience wants. The truth is, pet owners are already telling you, you just need to listen better.
Successful pet marketing isn’t about being the loudest. It’s about being the most attentive. If you understand what your customers need, love, struggle with and value, you’ll never run out of content ideas, or sales.
🐾 Where Pet Owners Leave Clues:
Comments and DMs: What are they asking for? What posts spark conversations?
Product reviews (yours and competitors): These are goldmines for language and pain points.
Facebook groups: Lurk where your audience talks honestly, what frustrates them, delights them, or confuses them?
Google searches: What questions are people Googling about your product category or pet type?
Abandoned baskets: What’s being dropped (and why)?
🔍 Shift From ‘Push’ to ‘Pull’
Instead of pushing the same promotional message, learn to pull people in by answering questions, solving problems and showing you get them.
🛠️ Try This:
Run a Story poll: “What’s harder, nail clipping or bath time?”
Ask your email list: “What’s the one pet challenge you wish someone would fix?”
Use comments to spark your next blog post or video
Check Amazon reviews for your product type to find the phrases people use
💬 Copy Prompt:
We asked, you answered 🐾
This post is based on what real pet parents told us they struggle with most. You’re not alone and we’ve got tips that can help.
💡 Key Takeaway:
If you want to stand out in a crowded pet market, don’t speak louder. Listen harder.
