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Where sectors and brands connect.

Whether you're in the pet industry or a broader market, we bring tailored marketing solutions that deliver results.

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Specialists in Pet Marketing

From pet owners to industry experts, we help your brand connect authentically with its audience.

 About Us
Social Pack

Influencer Spotlight: @TeamCasp47

Casper, the internet’s favourite talking dog, isn’t just entertaining millions, he’s also helping pet brands connect with their audience in a whole new way. Our collaboration with @TeamCasp47 showcases the power of authentic, fun influencer marketing. See how we teamed up with Casper to create engaging content that drives real results.

 Read the full blog about our work with Casper

Why Choose Social Pack

We combine creative expertise with a data-driven approach to deliver strategies that resonate across industries.
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Proven Results Across Industries

See how we’ve helped brands achieve measurable success through tailored strategies.

D2C Sales Boost

A pet-focused brand saw a 700% increase in sales with our social media management.

Influencer Reach

Over 1 million users engaged with a campaign designed for a leading food brand.

System Efficiency

Streamlined operations for a business, increasing capacity from 50 to 400 monthly applicants.
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From strategy to execution, we provide services designed to connect brands with their audience
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Social Pack is a full-service marketing agency connecting brands with their audiences through tailored strategies and measurable results.

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Discover the latest trends, tips, and success stories shaping the marketing world. From influencer strategies to rebranding tips, we’ve got you covered.

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Pet-Friendly Workplaces & Events: A New Marketing Opportunity for Human Brands 🐾🏢

Pets aren’t just companions; they’re family. With more companies recognising the benefits of pet friendly workplaces and events, human brands have a unique opportunity to attract pet owners, boost engagement and create memorable brand experiences. Whether you’re a corporate business, retail brand or hospitality company, integrating pet friendly initiatives can set you apart. Here’s how! 👇 1. Why Pet Friendly Workplaces Matter 🏢🐶 More companies are welcoming pets into the office and for good reason. Studies show that pet friendly workplaces boost employee happiness, reduce stress and improve work life balance. Employees who bring their pets to work feel more relaxed and engaged, making this an excellent perk for companies looking to enhance their culture. 📌 Example: Tech companies like Google and Amazon have embraced dog friendly offices, improving employee satisfaction and work environment. 2. How Brands Can Support Pet Friendly Work Environments 📢 Even if your brand doesn’t allow pets in the workplace, you can still support pet friendly initiatives. 📌 Ideas: Offering pet care benefits, such as pet insurance or dog walking services. Providing pet friendly office accessories like branded pet beds and water stations. Partnering with local shelters to encourage adoption friendly workspaces. 📌 Example: A corporate brand offering a “Bring Your Dog to Work” day as part of their employee wellness programme. 3. Hosting Pet Friendly Events to Boost Engagement 🎉🐕 Pet friendly events are a fantastic way to connect with pet loving audiences and increase brand visibility. Whether it’s an in store experience, a community event or a corporate initiative, adding a pet friendly element creates buzz and attracts more attendees. 📌 Event Ideas: Pet adoption days hosted in collaboration with local rescues. Pet friendly pop-up shops featuring exclusive discounts for pet owners. Outdoor pet yoga classes or dog-friendly fun runs. 📌 Example: A shopping centre organising a “Paws & Perks” event, allowing customers to bring their dogs for special shopping discounts and free treats. 4. The Marketing Benefits of Pet-Inclusive Initiatives 🐾💼 Integrating pet friendly initiatives isn’t just about customer experience, it’s also a powerful marketing tool. Pet related content performs exceptionally well on social media, creating organic engagement, UGC (user generated content) and strong brand loyalty. 📌 How It Helps: ✅ Increases brand awareness through shareable pet content. ✅ Strengthens community engagement by aligning with pet loving audiences. ✅ Boosts customer retention by offering memorable experiences. 📌 Example: A coffee shop introducing a pet loyalty programme, rewarding customers with free treats for their pets after multiple visits. Time to Make Your Brand Pet Friendly! 🐾🚀 Human brands that embrace pet friendly workplaces and experiences can tap into a growing, engaged audience. Whether you’re launching a pet friendly office initiative, hosting an event or simply creating content around pet inclusion, this strategy can set you apart and build long term customer loyalty. 🐶 Want to explore pet friendly marketing for your brand? Let’s chat: hello@socialpack.co.uk 📩

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Why Human Brands Should Tap into the Pet Sector (And How to Do It!) 🐾🚀

The pet industry is booming and it’s not just pet brands that are benefitting! From fashion to tech, food to fitness, human brands are finding new ways to tap into the pet sector, and for good reason. Pet owners are some of the most loyal, engaged and high-spending consumers out there. So, how can human brands connect with the pet world and take advantage of this fast growing market? Let’s dive in! 👇 1. The Pet Sector: A Multi Billion Pound Opportunity 💰 Pet ownership is at an all time high, and with that comes big spending. Pet parents aren’t just buying food and toys, they’re investing in luxury pet accessories, high quality grooming, wellness products and even pet tech. This presents a huge opportunity for human brands looking to expand their customer base. 📌 Example: Luxury fashion brands like Barbour and Ralph Lauren have launched pet collections, capitalising on the demand for high-end pet accessories. 2. Expanding Your Brand with Pet Friendly Products 🛍️ Even if you don’t sell pet related products, there are countless ways to incorporate pet friendly options into your business. Think about how your brand can appeal to pet parents, whether it’s pet safe skincare or pet friendly cafes designed for dog owners. 📌 Example: Homeware brands introducing pet proof furniture and stain resistant fabrics to cater to pet owners. 3. The Power of Pet Centric Marketing 📢 Using pets in marketing is a surefire way to boost engagement and emotional connection with your audience. Consumers love relatable, feel good content and featuring pets in your campaigns can help your brand stand out and resonate with a wider audience. 📌 Example: Airlines and hotels marketing their pet friendly policies to attract travelling pet parents. 4. Leveraging Pet Influencers for Brand Awareness 🐶📱 Yes, pet influencers are a thing, and they’re making waves in the marketing world! Partnering with pet influencers can help your brand reach new audiences in an authentic and engaging way. These furry influencers often have higher engagement rates than traditional human influencers, making them a valuable asset for brands looking to make an impact. 📌 Example: A fitness brand collaborating with a famous pet influencer to promote active lifestyles for both pets and their owners. 5. Creating Pet Inclusive Experiences & Events 🎉 Pet friendly experiences can increase foot traffic, brand loyalty and social media buzz. Whether it’s hosting pet friendly shopping days, creating in store dog treat stations or sponsoring pet festivals, adding a pet friendly element to your brand’s strategy can go a long way. 📌 Example: Coffee chains introducing “puppuccinos” as a pet friendly menu option to encourage pet parents to visit more often. Time to Make Your Brand Pet Friendly! 🐾 The pet sector is full of exciting opportunities and human brands that embrace pet inclusive strategies are seeing incredible success. Whether it’s through product innovation, pet friendly marketing, influencer collaborations or unique experiences, there are endless ways to connect with pet owners and grow your brand. 🐶 Want to explore how your brand can enter the pet space? Let’s chat: hello@socialpack.co.uk 🚀📩

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From Pet Parents to Customers: How to Win Over Pet Owners as a Human Brand 🐾🛍️

Pet owners aren’t just shopping for themselves, they’re making purchasing decisions based on their furry friends. From lifestyle to tech, wellness to home goods, human brands have a huge opportunity to tap into the pet loving audience. But how can non pet brands win over pet owners and turn them into loyal customers? Let’s dive in! 👇 1. Understanding the Pet Owner Mindset 🐶🧠 Pet parents see their pets as family and their spending habits reflect that. They’re willing to invest in quality, sustainability and convenience when it comes to products that benefit their pets, or fit their pet inclusive lifestyles. 📌 Example: Home brands offering pet friendly furniture designed to withstand paws and claws, appealing to pet parents who prioritise durability and style. 2. Aligning Your Brand with Pet Owners’ Values 🛍️🌿 To attract pet owners, brands need to align with their priorities, such as: ✅ Sustainability – Eco-friendly and pet safe materials. ✅ Wellness & Safety – Products that are non toxic, hypoallergenic and pet-conscious. ✅ Convenience – Time saving solutions that make pet parenting easier. 📌 Example: A beauty brand launching a pet safe candle collection, free from harmful chemicals that could affect furry companions. 3. Using Pet-Centric Marketing to Build an Emotional Connection ❤️ Consumers resonate with brands that share their love for pets. Featuring animals in your branding can create instant emotional appeal and increase engagement. 📌 How to Do It: Showcase pets in lifestyle imagery to demonstrate how your product fits into a pet friendly home. Include pet loving employees or customers in storytelling content. Create marketing campaigns from a pet’s perspective for a fun and relatable touch. 📌 Example: A fitness brand launching a campaign around dog friendly workout routines, showing pet owners staying active with their four-legged companions. 4. Offering Pet Friendly Perks & Promotions 🎁🐕 Give pet parents an extra reason to choose your brand by offering perks that cater to their lifestyle. 📌 Ideas: Pet-friendly loyalty programmes (earn points for purchases, redeemable for pet perks). Exclusive pet themed product bundles. Special discounts for pet owners (e.g., “Show a pic of your pet for 10% off!”). 📌 Example: A coffee shop introducing a “Puppuccino Loyalty Card”, where customers get a free treat for their dog after multiple visits. 5. Engaging with the Pet Community for Authenticity 🤝🐾 Building relationships with pet lovers can amplify your reach. Consider: ✅ Partnering with pet influencers to organically promote your brand. ✅ Collaborating with animal charities to showcase your commitment to pets. ✅ Hosting pet friendly events to attract pet owners and increase foot traffic. 📌 Example: A retail store teaming up with a local rescue for an adoption day event, offering discounts to customers who adopt a pet. Time to Connect with Pet Owners! 🐶🚀 Winning over pet owners isn’t just about selling, it’s about building a community and aligning with their values. Whether it’s through pet-centric marketing, partnerships or exclusive perks, human brands that cater to pet parents can tap into a loyal and high spending audience. 🐾 Want to explore how your brand can attract pet-loving customers? Let’s chat: hello@socialpack.co.uk 📩

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What Our Clients Say

Liane

Head of Marketing

“We are a very small company, therefore we wear many many hats! Social media wasn't something that was a priority, we understood its importance but just didn't have the time - IN STEPPED SOCIAL PACK! They ask good questions, create great content and are always professional and understanding of the constraints that our business face.

If you are looking for a company who take the time to get to know their clients then I would recommend Social Pack to anyone within the Pet Industry.”

Laura

Business Owner

"We have been working with Social Pack for a couple of years now and couldn't be happier with the results! The team provides exceptional social media management and have opened up many new business opportunities that will contribute to the growth of our business. They took the time to understand our brand and target audience in great depth which has led to us being able to work very well together in getting the job done! We highly recommend Social Pack and consider them a vital part of our business."

Melissa

Business Owner

"I recently worked with SocialPack to design an ad for my business social media pages - their team made the process very straightforward by asking initial questions to understand my brand, business goals and target customers to be reached. They worked within the budget I had available and designed a very professional and eye-catching ad to be promoted across social media platforms. The team managed the ad entirely for me using my Business Account, so I could focus on my day to day work whilst the ad generated increased traffic to both my social media pages and direct website -  which lead to many great customer leads! Highly recommend the team for any business's marketing needs."

Tracey

Business Owner

"We started working with Social Pack in 2023 and we have never looked back! From the beginning it was apparent that the team had a wealth and depth of experience that was unrivalled, and they fast became an integral part of our marketing plans. The real ‘jewel in the crown’ for me is that they take the time to listen and understand both the business and the brands ethos and objectives resulting in targeted and meaningful campaigns. I would not hesitate to recommend Social Pack to any business small or large."

Matt

Business Owner

"Social Pack took our existing brand and elevated it to the next level with their social media expertise. As architects, we appreciated how they enhanced our online presence while staying true to our original vision. Their engaging content has helped us reach new audiences and build stronger connections with potential clients. Highly recommend their services!"

Sarah

Marketing

"Social Pack’s partnership marketing has been a game-changer for our holiday home. They connected us with the perfect partners to reach our ideal guests, boosting bookings and visibility effortlessly. Highly recommend for holiday homeowners looking to grow!"
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