The pet industry is booming and it’s not just pet brands that are benefitting! From fashion to tech, food to fitness, human brands are finding new ways to tap into the pet sector, and for good reason. Pet owners are some of the most loyal, engaged and high-spending consumers out there. So, how can human brands connect with the pet world and take advantage of this fast growing market? Let’s dive in! 👇
1. The Pet Sector: A Multi Billion Pound Opportunity 💰
Pet ownership is at an all time high, and with that comes big spending. Pet parents aren’t just buying food and toys, they’re investing in luxury pet accessories, high quality grooming, wellness products and even pet tech. This presents a huge opportunity for human brands looking to expand their customer base.
📌 Example: Luxury fashion brands like Barbour and Ralph Lauren have launched pet collections, capitalising on the demand for high-end pet accessories.
2. Expanding Your Brand with Pet Friendly Products 🛍️
Even if you don’t sell pet related products, there are countless ways to incorporate pet friendly options into your business. Think about how your brand can appeal to pet parents, whether it’s pet safe skincare or pet friendly cafes designed for dog owners.
📌 Example: Homeware brands introducing pet proof furniture and stain resistant fabrics to cater to pet owners.
3. The Power of Pet Centric Marketing 📢
Using pets in marketing is a surefire way to boost engagement and emotional connection with your audience. Consumers love relatable, feel good content and featuring pets in your campaigns can help your brand stand out and resonate with a wider audience.
📌 Example: Airlines and hotels marketing their pet friendly policies to attract travelling pet parents.
4. Leveraging Pet Influencers for Brand Awareness 🐶📱
Yes, pet influencers are a thing, and they’re making waves in the marketing world! Partnering with pet influencers can help your brand reach new audiences in an authentic and engaging way. These furry influencers often have higher engagement rates than traditional human influencers, making them a valuable asset for brands looking to make an impact.
📌 Example: A fitness brand collaborating with a famous pet influencer to promote active lifestyles for both pets and their owners.
5. Creating Pet Inclusive Experiences & Events 🎉
Pet friendly experiences can increase foot traffic, brand loyalty and social media buzz. Whether it’s hosting pet friendly shopping days, creating in store dog treat stations or sponsoring pet festivals, adding a pet friendly element to your brand’s strategy can go a long way.
📌 Example: Coffee chains introducing “puppuccinos” as a pet friendly menu option to encourage pet parents to visit more often.
Time to Make Your Brand Pet Friendly! 🐾
The pet sector is full of exciting opportunities and human brands that embrace pet inclusive strategies are seeing incredible success. Whether it’s through product innovation, pet friendly marketing, influencer collaborations or unique experiences, there are endless ways to connect with pet owners and grow your brand.
🐶 Want to explore how your brand can enter the pet space? Let’s chat: hello@socialpack.co.uk 🚀📩
