A golden retriever lying on a rug in a cosy living room, attentively watching a white robotic vacuum cleaner moving across the wooden floor. A brown sofa with decorative pillows and houseplants are in the background.

Creating Pet Inclusive Products: How Human Brands Can Innovate in the Pet Market 🐾✨

The pet industry is no longer just for pet brands, human brands are stepping into the space and thriving. With pet owners treating their furry friends like family, there’s a massive demand for pet inclusive products in industries like fashion, wellness, food and home goods. Whether it’s pet safe skincare, dog friendly furniture or pet-parent matching outfits, brands that embrace pet friendly innovation are unlocking new revenue streams and building deeper customer loyalty. Here’s how your brand can do the same! 👇


1. Understanding the Demand for Pet Inclusive Products 🎯

Pet parents are spending more than ever and they’re looking for products that seamlessly fit their lifestyle without compromising on quality or style. From sustainable pet accessories to tech driven pet gadgets, consumers want options that feel premium, functional and aligned with their values.

📌 Example: Luxury fashion brands introducing matching pet and owner clothing to tap into the growing trend of pet human bonding.


2. Expanding Your Product Line to Include Pets 🛍️

Even if your brand isn’t pet focused, there are countless ways to incorporate pet friendly offerings into your business. Think about how your existing product range could be adapted to cater to pet owners.

📌 Examples:

  • Home decor brands launching pet-proof furniture or stylish pet beds.

  • Beauty and wellness companies developing pet safe grooming products.

  • Food and beverage brands creating pet friendly treats or restaurant menu add-ons.


3. Positioning Your Brand as Pet Friendly 📢

Once you’ve introduced pet inclusive products, it’s essential to position them in a way that resonates with pet parents. Highlight safety, sustainability and practicality in your messaging to show why your brand is the perfect choice for pet lovers.

📌 Example: A luxury skincare brand launching a hypoallergenic pet shampoo and marketing it as an extension of their high quality, people first approach.


4. Collaborating with Pet Influencers 🐶📱

Pet influencers have loyal, engaged audiences, making them ideal partners to promote pet inclusive products. Collaborating with pet influencers can help human brands break into the pet market authentically and reach millions of pet owners.

📌 Example: A premium bedding brand working with a famous dog influencer to promote its pet friendly, scratch resistant duvets.


5. Hosting Pet Inclusive Launch Events & Experiences 🎉

A great way to introduce pet friendly products is by hosting exclusive pet friendly events. Whether it’s a launch party with dog friendly treats and activities, or an in-store pet fashion show, these experiences can drive brand buzz and media attention.

📌 Example: A fitness brand launching a dog and owner workout collection with a pop-up event featuring exercise classes for pet parents and their pups.


Time to Innovate! 🐾🚀

The pet industry is filled with opportunities for human brands to expand, connect with new audiences and increase customer loyalty. By creating pet inclusive products and experiences, your brand can stand out in a competitive market and win the hearts of pet owners everywhere.

🐶 Ready to take your brand into the pet space? Let’s chat: hello@socialpack.co.uk 📩

Tags: Industry Trends Social Media
Previous Post Next Post

Related Posts

A woman laughing while holding a fluffy white dog upside down in her arms. The dog looks directly at the camera with its ears flopped down. Other people are visible in the background of an indoor setting.

Pet-Friendly Workplaces & Events: A New Marketing Opportunity for Human Brands 🐾🏢

Pets aren’t just companions; they’re family. With more companies recognising the benefits of pet friendly workplaces and events, human brands have a unique opportunity to attract pet owners, boost engagement and create memorable brand experiences. Whether you’re a corporate business, retail brand or hospitality company, integrating pet friendly initiatives can set you apart. Here’s how! 👇 1. Why Pet Friendly Workplaces Matter 🏢🐶 More companies are welcoming pets into the office and for good reason. Studies show that pet friendly workplaces boost employee happiness, reduce stress and improve work life balance. Employees who bring their pets to work feel more relaxed and engaged, making this an excellent perk for companies looking to enhance their culture. 📌 Example: Tech companies like Google and Amazon have embraced dog friendly offices, improving employee satisfaction and work environment. 2. How Brands Can Support Pet Friendly Work Environments 📢 Even if your brand doesn’t allow pets in the workplace, you can still support pet friendly initiatives. 📌 Ideas: Offering pet care benefits, such as pet insurance or dog walking services. Providing pet friendly office accessories like branded pet beds and water stations. Partnering with local shelters to encourage adoption friendly workspaces. 📌 Example: A corporate brand offering a “Bring Your Dog to Work” day as part of their employee wellness programme. 3. Hosting Pet Friendly Events to Boost Engagement 🎉🐕 Pet friendly events are a fantastic way to connect with pet loving audiences and increase brand visibility. Whether it’s an in store experience, a community event or a corporate initiative, adding a pet friendly element creates buzz and attracts more attendees. 📌 Event Ideas: Pet adoption days hosted in collaboration with local rescues. Pet friendly pop-up shops featuring exclusive discounts for pet owners. Outdoor pet yoga classes or dog-friendly fun runs. 📌 Example: A shopping centre organising a “Paws & Perks” event, allowing customers to bring their dogs for special shopping discounts and free treats. 4. The Marketing Benefits of Pet-Inclusive Initiatives 🐾💼 Integrating pet friendly initiatives isn’t just about customer experience, it’s also a powerful marketing tool. Pet related content performs exceptionally well on social media, creating organic engagement, UGC (user generated content) and strong brand loyalty. 📌 How It Helps: ✅ Increases brand awareness through shareable pet content. ✅ Strengthens community engagement by aligning with pet loving audiences. ✅ Boosts customer retention by offering memorable experiences. 📌 Example: A coffee shop introducing a pet loyalty programme, rewarding customers with free treats for their pets after multiple visits. Time to Make Your Brand Pet Friendly! 🐾🚀 Human brands that embrace pet friendly workplaces and experiences can tap into a growing, engaged audience. Whether you’re launching a pet friendly office initiative, hosting an event or simply creating content around pet inclusion, this strategy can set you apart and build long term customer loyalty. 🐶 Want to explore pet friendly marketing for your brand? Let’s chat: hello@socialpack.co.uk 📩

Learn more
A stylish woman sitting in a trendy pet boutique, holding a curly-haired dog in her arms while talking on the phone and smiling. Shelves filled with pet supplies and decorative lights are visible in the background.

Why Human Brands Should Tap into the Pet Sector (And How to Do It!) 🐾🚀

The pet industry is booming and it’s not just pet brands that are benefitting! From fashion to tech, food to fitness, human brands are finding new ways to tap into the pet sector, and for good reason. Pet owners are some of the most loyal, engaged and high-spending consumers out there. So, how can human brands connect with the pet world and take advantage of this fast growing market? Let’s dive in! 👇 1. The Pet Sector: A Multi Billion Pound Opportunity 💰 Pet ownership is at an all time high, and with that comes big spending. Pet parents aren’t just buying food and toys, they’re investing in luxury pet accessories, high quality grooming, wellness products and even pet tech. This presents a huge opportunity for human brands looking to expand their customer base. 📌 Example: Luxury fashion brands like Barbour and Ralph Lauren have launched pet collections, capitalising on the demand for high-end pet accessories. 2. Expanding Your Brand with Pet Friendly Products 🛍️ Even if you don’t sell pet related products, there are countless ways to incorporate pet friendly options into your business. Think about how your brand can appeal to pet parents, whether it’s pet safe skincare or pet friendly cafes designed for dog owners. 📌 Example: Homeware brands introducing pet proof furniture and stain resistant fabrics to cater to pet owners. 3. The Power of Pet Centric Marketing 📢 Using pets in marketing is a surefire way to boost engagement and emotional connection with your audience. Consumers love relatable, feel good content and featuring pets in your campaigns can help your brand stand out and resonate with a wider audience. 📌 Example: Airlines and hotels marketing their pet friendly policies to attract travelling pet parents. 4. Leveraging Pet Influencers for Brand Awareness 🐶📱 Yes, pet influencers are a thing, and they’re making waves in the marketing world! Partnering with pet influencers can help your brand reach new audiences in an authentic and engaging way. These furry influencers often have higher engagement rates than traditional human influencers, making them a valuable asset for brands looking to make an impact. 📌 Example: A fitness brand collaborating with a famous pet influencer to promote active lifestyles for both pets and their owners. 5. Creating Pet Inclusive Experiences & Events 🎉 Pet friendly experiences can increase foot traffic, brand loyalty and social media buzz. Whether it’s hosting pet friendly shopping days, creating in store dog treat stations or sponsoring pet festivals, adding a pet friendly element to your brand’s strategy can go a long way. 📌 Example: Coffee chains introducing “puppuccinos” as a pet friendly menu option to encourage pet parents to visit more often. Time to Make Your Brand Pet Friendly! 🐾 The pet sector is full of exciting opportunities and human brands that embrace pet inclusive strategies are seeing incredible success. Whether it’s through product innovation, pet friendly marketing, influencer collaborations or unique experiences, there are endless ways to connect with pet owners and grow your brand. 🐶 Want to explore how your brand can enter the pet space? Let’s chat: hello@socialpack.co.uk 🚀📩

Learn more
A ginger cat with green eyes being gently held by a person wearing a yellow shirt. The cat’s face is framed by their hands, resting on their lap, with a blurred outdoor background.

From Pet Parents to Customers: How to Win Over Pet Owners as a Human Brand 🐾🛍️

Pet owners aren’t just shopping for themselves, they’re making purchasing decisions based on their furry friends. From lifestyle to tech, wellness to home goods, human brands have a huge opportunity to tap into the pet loving audience. But how can non pet brands win over pet owners and turn them into loyal customers? Let’s dive in! 👇 1. Understanding the Pet Owner Mindset 🐶🧠 Pet parents see their pets as family and their spending habits reflect that. They’re willing to invest in quality, sustainability and convenience when it comes to products that benefit their pets, or fit their pet inclusive lifestyles. 📌 Example: Home brands offering pet friendly furniture designed to withstand paws and claws, appealing to pet parents who prioritise durability and style. 2. Aligning Your Brand with Pet Owners’ Values 🛍️🌿 To attract pet owners, brands need to align with their priorities, such as: ✅ Sustainability – Eco-friendly and pet safe materials. ✅ Wellness & Safety – Products that are non toxic, hypoallergenic and pet-conscious. ✅ Convenience – Time saving solutions that make pet parenting easier. 📌 Example: A beauty brand launching a pet safe candle collection, free from harmful chemicals that could affect furry companions. 3. Using Pet-Centric Marketing to Build an Emotional Connection ❤️ Consumers resonate with brands that share their love for pets. Featuring animals in your branding can create instant emotional appeal and increase engagement. 📌 How to Do It: Showcase pets in lifestyle imagery to demonstrate how your product fits into a pet friendly home. Include pet loving employees or customers in storytelling content. Create marketing campaigns from a pet’s perspective for a fun and relatable touch. 📌 Example: A fitness brand launching a campaign around dog friendly workout routines, showing pet owners staying active with their four-legged companions. 4. Offering Pet Friendly Perks & Promotions 🎁🐕 Give pet parents an extra reason to choose your brand by offering perks that cater to their lifestyle. 📌 Ideas: Pet-friendly loyalty programmes (earn points for purchases, redeemable for pet perks). Exclusive pet themed product bundles. Special discounts for pet owners (e.g., “Show a pic of your pet for 10% off!”). 📌 Example: A coffee shop introducing a “Puppuccino Loyalty Card”, where customers get a free treat for their dog after multiple visits. 5. Engaging with the Pet Community for Authenticity 🤝🐾 Building relationships with pet lovers can amplify your reach. Consider: ✅ Partnering with pet influencers to organically promote your brand. ✅ Collaborating with animal charities to showcase your commitment to pets. ✅ Hosting pet friendly events to attract pet owners and increase foot traffic. 📌 Example: A retail store teaming up with a local rescue for an adoption day event, offering discounts to customers who adopt a pet. Time to Connect with Pet Owners! 🐶🚀 Winning over pet owners isn’t just about selling, it’s about building a community and aligning with their values. Whether it’s through pet-centric marketing, partnerships or exclusive perks, human brands that cater to pet parents can tap into a loyal and high spending audience. 🐾 Want to explore how your brand can attract pet-loving customers? Let’s chat: hello@socialpack.co.uk 📩

Learn more

Leave a comment

Please note, comments need to be approved before they are published.

Load video:

Ready to grow your brand? Let’s make it happen.

Whether you’re launching a new brand or looking to elevate your existing strategy, our team is ready to help you succeed.

 Work With Us