We are excited to announce that Social Pack is the official marketing partner behind the nationwide launch of the new Battersea x For All DogKind shampoo, created as part of FADK’s Wash With Care campaign.
The collaboration marks a major moment for the UK grooming sector bringing together a natural, ethical grooming brand, one of the nation’s most respected animal charities and a forward thinking marketing agency committed to elevating pet brands with meaningful storytelling.
A Campaign With Purpose at Its Core
While the product carries the Battersea name and supports the charity through donations from every bottle sold, the Wash With Care campaign is entirely a For All DogKind initiative. Social Pack has been appointed to translate this mission into a coherent, nationwide consumer story that both supports groomers and inspires pet owners.
Our role has included:
-
Campaign strategy & creative development
-
Influencer outreach and content management
-
Consumer facing narrative creation
-
Launch planning for salons across the UK
-
Supporting trade communication and industry storytelling
This partnership reinforces Social Pack’s position as one of the UK’s leading agencies for pet sector marketing.
Strengthening the Link Between Groomers, Brands and Owners
Wash With Care encourages dog owners to rethink the way they approach wash routines slowing down, using gentle products, and treating the process as a bonding moment rather than a chore.
By launching a salon exclusive 5L professional shampoo, paired with a 250ml retail bottle available only through participating groomers, the initiative positions the salon community at the heart of the campaign.
For every bottle sold, donations go directly to Battersea meaning everyday grooming routines now contribute to supporting dogs and cats across the UK.
Driving Industry-Wide Awareness
Social Pack’s role is to ensure the Wash With Care story reaches as many pet owners as possible. Through influencer activations, social storytelling, press support and strategic messaging, we aim to create national visibility for both the product and the wider mission.
This collaboration demonstrates what happens when a purpose driven brand invests in thoughtful, creative communication and we’re proud to help bring it to life.
A Step Forward for Ethical, Creative Pet Marketing
Our partnership with For All DogKind highlights the future of impactful pet-sector campaigns:
education, empathy, good design, and meaningful collaboration.
We look forward to supporting the Wash With Care campaign throughout its rollout and helping bring FADK’s mission to more grooming salons and dog owners across the UK.
