When two brands who care deeply about dogs come together, good things happen and the new Battersea x For All DogKind shampoo is the perfect example.
This unique collaboration was born from a simple idea:
What if everyday grooming could also help support dogs who need it most?
That idea grew into a nationwide initiative — Wash With Care — and a new salon exclusive shampoo designed to give back with every single bottle sold. And behind the partnership, packaging strategy, and campaign vision was Social Pack, who brought the two brands together to make it a reality.
Where the Idea Began
As an agency deeply embedded in the pet sector, Social Pack saw an opportunity:
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Groomers were looking for an elevated, meaningful retail product.
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Consumers wanted more trusted, ethical grooming options.
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Battersea needed additional funding streams that aligned with their mission.
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For All DogKind was perfectly positioned with their natural, professional grade grooming range.
We recognised a natural synergy long before the partnership existed.
So we made the call, introduced the concept, and helped For All DogKind and Battersea explore the potential of a collaboration that felt purpose driven, credible, and commercially impactful.
The result?
A charity supporting, salon-led product consumers can feel genuinely proud to purchase.
Design That Tells a Story
When designing the packaging for both the 250ml retail bottle and the 5L salon edition, it was essential that the look and feel honoured:
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Battersea’s iconic identity
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For All DogKind’s natural, premium grooming brand
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The emotional heart of the campaign care, compassion, connection
Key design choices include:
1. The bold Battersea blue
Instantly recognisable, trusted and associated with animal care nationwide.
It anchors the design and instantly communicates authenticity.
2. Illustrated dogs across the label
These illustrations create a friendly, familiar feel that bridges the gap between charity, grooming professionals and everyday dog owners.
3. Clean, modern layout
Clear messaging, visible ingredients, and a premium aesthetic ensure the product reads as both salon-quality and consumer-friendly.
4. “Every wash helps” messaging
The purpose of the product features clearly and proudly:
Each bottle contributes a donation to Battersea, reinforcing the heart of the partnership.
A Product With Purpose
The final result is more than just a shampoo line it’s a movement.
Every bottle sold helps support the dogs and cats in Battersea’s care, while giving pet owners a natural, gentle formula trusted by professional groomers.
It is entirely For All DogKind’s campaign, with Battersea’s name used under licence, ensuring clarity in communication while delivering meaningful fundraising impact.
Social Pack’s Role in the Launch
As the agency behind the strategy, Social Pack has supported:
Concept development for the FADK x Battersea partnership
Packaging guidance to ensure the design reflected both brands authentically
Campaign creation, including the Wash With Care messaging, assets, and influencer activity
Trade and consumer marketing strategy to help salons champion the product
PR and launch support across the pet industry
This collaboration demonstrates what can happen when creative strategy, brand alignment, and sector expertise come together with purpose.
A New Chapter for Pet Care
The FADK x Battersea range will now sit proudly in grooming salons across the UK a product that is ethical, effective, and emotionally meaningful.
And for us at Social Pack, it marks the beginning of a series of deeper, purpose-led collaborations across the pet sector.
