The UK grooming and pet care sector is shifting fast, with consumers expecting brands to lead with empathy, education, and genuine purpose. The newly launched “Wash With Care” campaign from For All DogKind (FADK) is a perfect example of how modern pet brands can inspire change, support charitable causes, and strengthen relationships between salons, owners, and the wider pet community.
Although the campaign features a new Battersea co-branded shampoo, it’s important to clarify that Wash With Care is a For All DogKind initiative, designed and delivered by the brand to raise awareness, promote better wash routines, and generate donations for Battersea through product sales.
At Social Pack, we’ve supported the campaign’s strategy and consumer launch, and we believe it represents the future of values-led, product driven brand storytelling.
A Movement Rooted in Care, Not Just Clean Coats
The idea behind Wash With Care is simple:
Dog washing shouldn’t be rushed, stressful, or overlooked, it should be a moment of connection, gentleness, and physical check-ins that support long term health.
The campaign encourages dog owners to:
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Slow down grooming routines
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Notice early signs of skin or coat issues
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Use gentle, skin-kind products
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Support their groomer’s expertise
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Choose products that give back to animal welfare
By embedding these behaviours into a nationwide message, FADK is elevating the role of groomers and inviting owners to take a more mindful approach at home.
Why Groomers Are Central to the Campaign
Wash With Care is built around the salon community. Participating groomers receive campaign materials, point of sale assets, retail stock of the take home bottle and national awareness driven through influencer content and storytelling.
This structure does three things exceptionally well:
1. Strengthens the groomer, owner relationship
Owners see the shampoo used in their local salon, buy the matching bottle to use at home and maintain consistency between visits.
2. Calls attention to the professional standard groomers uphold
The campaign emphasises that groomers do more than wash dogs they add expertise, care techniques, and early issue spotting that owners can’t always do alone.
3. Supports a major animal charity through everyday routines
Every bottle sold contributes to Battersea, turning a typical grooming purchase into a small but meaningful act of impact.
A Collaboration With Purpose
The new Battersea co-branded shampoo is available in a salon exclusive 5L edition plus a 250ml take home version for owners to continue their Wash With Care routine between appointments.
This isn’t just another product launch, it's an example of how thoughtful partnerships can reshape consumer habits, encourage consistent care, and support the work of a beloved UK charity.
Wash With Care shows exactly what happens when creativity, purpose and pet wellbeing come together and we’re proud to support its rollout.
