Close up of a well-groomed poodle on a green show floor, featuring a classic show cut with fluffy leg puffs and a pom pom tail.

How Pet Brands Can Maximise Crufts 2025 for Marketing Success

Crufts is the biggest and most prestigious dog show in the world, attracting thousands of pet lovers, industry professionals, and influencers each year. Whether you're exhibiting, sponsoring, or leveraging the event from afar, Crufts 2025 presents a massive opportunity for pet brands to boost visibility, engage new customers, and drive sales. Here’s how to make the most of it! 👇


Why Crufts is a Goldmine for Pet Brands 📢🐕

Crufts isn’t just about show dogs, it’s a huge marketplace for pet owners actively looking for the best products.

The event offers:

✅ Massive Foot Traffic – Thousands of engaged pet owners ready to discover new brands.

✅ Influencer & Media Coverage – A chance to get your brand in front of industry leaders.

✅ Live & Online Exposure – With livestreams and social media buzz, your reach extends far beyond the event itself.

📌 Example: A premium dog food brand uses Crufts to introduce a new range, offering live sampling at its booth while running a targeted online campaign for those watching at home.


How to Stand Out at Crufts 

To make an impact at Crufts, your brand needs a strong presence and an engaging approach. Here’s how:

📍 Make Your Exhibition Stand Unforgettable

Your stand should be interactive, eye-catching, and memorable.

✅ Offer product demos, free samples, or exclusive event only discounts.

✅ Set up a photo booth or social media activation to encourage UGC (User-Generated Content).

✅ Train your team to engage and educate visitors, not just sell.

📌 Example: A dog grooming brand sets up a live demo station where expert groomers show off techniques while using their latest products.

📱 Leverage Social Media & Influencer Marketing

Social media is key during Crufts make sure your brand is part of the buzz. 

✅ Use event hashtags like #Crufts2025 to increase visibility.

✅ Partner with pet influencers attending Crufts to showcase your brand.

✅ Run a social media giveaway exclusive to event attendees.

📌 Example: A pet treat brand collaborates with an influencer to do a Crufts product haul, sharing their top picks with followers.

No Stand? No Problem! Alternative Ways to Leverage Crufts ✨

Even if you’re not exhibiting, you can still capitalise on Crufts buzz.

✅ Influencer Partnerships: Work with influencers attending the event to feature your brand.

✅ Crufts-Themed Promotions: Run limited time discounts or giveaways tied to the event. 

✅ Engage with Attendees Online: Create content reacting to show results, trends, and discussions.

📌 Example: A dog accessory brand launches a “Best in Show” bundle online, tying into Crufts categories and winners.


Final Thoughts: Make Crufts 2025 a Marketing Win 🎯

Crufts is one of the biggest opportunities of the year for pet brands. Whether you're attending in person or leveraging the online buzz, a well planned marketing strategy will help you stand out, connect with new audiences, and boost brand awareness.

🐶 Want expert guidance on your Crufts marketing strategy? Let’s chat! hello@socialpack.co.uk

Tags: Industry Trends
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