This past weekend, we had the pleasure of supporting Felinology, a growing name in the cat show world, as they hosted their latest event and what a weekend it was. The turnout was strong, the energy was high, and the passion for cats was clear in every corner of the venue. From breed enthusiasts and first time show visitors to curious kids and cat loving families, this was more than just a cat competition, it was a community.
One of the standout features of the show was the children’s education area, which proved to be a huge hit. Felinology’s team introduced the concept of the “Catbassador Trail” a fun and engaging activity where children were encouraged to find all the “Catbassador” cats around the show. With a learning objective built in, and a prize waiting at the end, it added a genuinely thoughtful family friendly layer to the event. Parents praised the show’s ability to both entertain and educate, and it made the space feel inclusive and welcoming for visitors of all ages.
As a pet marketing agency, we’re always watching for moments like this where community and brand opportunity intersect. The Felinology event made one thing clear: local cat shows are an untapped platform for brand engagement.
Why Cat Shows Deserve a Second Look
For many pet brands, especially those focused on cats, the marketing spotlight often shines on digital campaigns, big trade expos, or national pet events. But local shows offer something unique: a direct, face-to-face connection with an engaged, passionate, and often niche audience.
These events attract:
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Cat owners who are already investing in their pets
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Families looking for pet focused experiences
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Pet professionals and breeders with insight and influence
Crucially, they offer space to create meaningful, in person brand interactions. Whether it’s through trade stands, sponsorship of educational features like the Catbassador Trail, or product sampling, local shows allow brands to be part of the experience, not just the advertising.
The Rise of Community Led Pet Events
The Felinology show reflects a wider shift we’ve seen building momentum in the pet world: the rise of community led, educational, and family focused pet events. These aren’t just places to sell products. They’re places to build brand awareness, test new ideas, and have direct conversations with your audience.
For brands looking to establish trust, visibility, and relevance in the cat owner space, shows like Felinology offer a valuable and underutilised channel.
Looking Ahead
We were proud to support Felinology’s show and to see how thoughtful event programming can draw in families, spark conversations, and create lasting impressions. For pet brands, especially those looking to connect more authentically with the cat loving community, local cat shows could become a powerful part of a broader marketing strategy.
We’ll be keeping an eye on this space and supporting the shows that are getting it right. If your brand is ready to explore these kinds of grassroots opportunities, we’re here to help you make the most of them. Interested in working with a local cat show? Contact us: hello@socialpack.co.uk
