A fluffy dog lounging inside a tent, enjoying a cosy staycation. The open window reveals a scenic outdoor view in the background.

How Pet Brands Can Run a Winning Staycation Campaign

More pet owners than ever are opting for staycations instead of travelling abroad, and they’re looking for pet friendly experiences. This trend presents a fantastic opportunity for pet brands to create campaigns that resonate with pet parents. Here’s how to make the most of the staycation boom!

Why Staycations Are a Marketing Opportunity for Pet Brands 

Staycations are on the rise, and pet owners are actively searching for ways to make their trips more pet friendly.

✅ More People are Staying Local – Fewer people are travelling abroad, increasing domestic travel.

✅ Pet Friendly Destinations are Booming – Hotels, cottages, and cafes are catering to pet owners.

✅ Higher Spending on Pet Travel Accessories & Services – From pet carriers to grooming and travel friendly treats.

📌 Example: A pet supplement brand launches a “Travel Pack” designed to support dogs on staycations with calming chews and energy boosters.

How to Build a Successful Staycation Marketing Campaign 

To tap into the staycation trend, focus on positioning your product or service as essential for pet friendly getaways.

📍 Create Staycation Themed Content

Show pet parents how your brand fits into their local holiday plans.

✅ Share travel tips for pet owners on your blog or social media.

✅ Create checklists of essential travel products.

✅ Feature real customers using your products on their staycation.

📌 Example: A pet bed company showcases how their portable travel bed keeps dogs comfortable on a UK road trip.

Collaborate with Pet Friendly Travel Brands

Partnering with hotels, rental properties, or pet-friendly attractions can expand your reach.

✅ Offer discount codes for pet friendly accommodations. 

✅ Run a social media giveaway with a staycation provider.

✅ Feature guest blog posts from travel experts on pet friendly destinations.

📌 Example: A dog food brand teams up with a pet friendly hotel to offer a free meal sample for every dog friendly booking.

Leverage UGC & Influencers

Encourage customers and influencers to share their pet friendly staycation experiences using your products.

✅ Create a branded hashtag for customers to use.

✅ Send PR packages to influencers planning staycations.

✅ Feature user generated travel content on your website and social media.

📌 Example: A pet grooming brand asks customers to share before and after travel grooming photos for a chance to win a free product bundle.

Running Promotions & Campaigns for Staycationers 

Exclusive offers and promotions can help drive engagement and sales during peak staycation seasons.

✅ Limited Time Bundles: Create special staycation themed product packs. 

✅ Giveaways & Competitions: Offer pet owners a chance to win a travel friendly product. 

✅ Loyalty Perks: Reward returning customers with discounts on their next travel purchase.

📌 Example: A dog treat brand releases a Staycation Snack Pack with travel friendly portions and an exclusive limited edition flavour.


Final Thoughts: Make Staycations Work for Your Brand 🌍🐾

With more pet owners opting for local getaways, now is the time to position your brand as an essential part of their travel plans. Whether through social media, partnerships, or exclusive promotions, staycation marketing can help you reach a highly engaged audience and boost sales.

🐶 Want to create a winning staycation campaign for your pet brand? Let’s chat! hello@socialpack.co.uk

Tags: Industry Trends Influencer Marketing
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