Pet Marketing for Beginners: Build a Brand That Stands Out

  • Online Course

Looking to grow your pet business but not sure where to start? Pet Marketing for Beginners is a practical, self paced online course that shows you exactly how to build a memorable brand, use influencer and partnership marketing effectively and run Facebook & Instagram with confidence, from scheduling and community engagement to simple performance tracking.

We focus on practical outcomes: craft scroll stopping posts, launch campaigns with confidence, then improve results each month using the four step PACK method. You’ll also receive a 1 month A4 PACK planner delivered to your door so you can map and manage your first month of marketing with ease.

With Pet Marketing for Beginners, you’ll gain the knowledge and tools to:

    • Develop a brand identity that resonates with UK pet owners.
    • Identify and approach influencers and brand partners for collaborations.
    • Plan, schedule and manage Facebook & Instagram effectively.
    • Use the PACK framework to plan, execute and review each campaign. 

Enrol now for instant access to your digital modules and enjoy delivery of your Social Pack Planner within 2–3 business days. The below price is inclusive of VAT.

Choose 1 user or a 3 user team licence. We’ll contact the purchaser within 2 working days to set up the extra two accounts.

£279.00
£279.00
Tax included.
Users: 1

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Your Enrolment Bonus

Your enrolment includes a 1-month A4 PACK Planner built on the PACK framework (Plan, Activate, Continue, Keep Going)
so you can put the course into action from day one: goal-setting, campaign scheduling, engagement tracking, and performance review.
Course Breakdown

What You Will Learn

Define a clear brand identity and pinpoint your best-fit UK pet customers
Build a consistent visual toolkit (logo, colours, fonts) you can use everywhere
Create scroll stopping social posts and on brand marketing materials
Use influencer marketing properly; from outreach and agreements to simple ROI tracking
Apply the PACK framework to plan, run and measure every campaign
Repurpose content efficiently across platforms without starting from scratch
Put learning into action with practical tasks and checklists
Format & Access

How It Works

This self paced online course includes:

📑 Step by step text modules covering branding, influencer marketing, social management, content creation and marketing operations

📁 Downloadable resources, editable Canva templates and checklists you can use straight away

🏅 End of unit quizzes to check understanding

📦 A physical A4 PACK Planner sent within 2–3 business days to map your first month

⏳ Lifetime access; learn and revisit any time

🕰️ Average completion time: 1–2 weeks at 4–6 hours per week
Social Pack

Is This Course Right for You?

Launching a grooming salon, running social for a treat brand, or setting up a boutique boarding service? This course gives you a simple, repeatable way to build a coherent brand and a marketing rhythm that drives results. If you’re unsure where to spend your time, or how to turn your passion for pets into content that wins customers, you’ll find the structure and confidence here.

Ideal for:
• Pet business owners who want a sharper brand and plan
• Marketers in the pet industry seeking proven frameworks
• Entrepreneurs launching pet products or services
• Anyone struggling to post consistently while keeping quality high
• Pet professionals who want to understand influencer marketing
Social Pack

FAQs

What format is the course in?

Text based modules with high quality imagery, plus downloadable resources and editable templates.

Customer Reviews

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Melissa

I recently bought this Pet Marketing course for beginners as I'm starting a home boarding business and didn't know where to start with branding or marketing at all! The course has already been super helpful by providing an easy to follow guide on how to develop your branding & messaging to stand out from the crowd, and how to leverage social media to target your ideal customer. It's been really easy to implement the tips & tools provided and I feel much more confident about growing my business and reaching the right audience.

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Michael

I would highly recommend this course. As someone without a marketing background I found this course really helpful for getting my business marketing on track. The lessons are interesting, practical and easy to follow. The PACK method gave me a simple framework to plan and review campaigns. The included planner was a nice touch and made it easier to stay organized. I also liked the guidance on brand identity and using Instagram and Facebook more effectively. Previously social media was an area we didn’t really venture into. It’s a solid course that's given me confidence to start marketing consistently and see results.

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David

Just finished the course and loved it! Great value, super easy to follow and packed with useful tips. Definitely recommend.