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Vet and woman smiling while golden retriever sits on exam table

Are You Talking to Pet Owners or at Them?

Marketing in the pet industry often slips into a one way conversation, posts are made, products are pushed and the audience is expected to listen. But pet owners don’t want to be talked at. They want to be understood, included and valued.

If your marketing feels like a broadcast, it’s time to shift toward conversation.

🐾 The Difference Between Talking To and At:

  • Talking at your audience sounds like:
    “Our chews are the best. Buy now.”

  • Talking to them sounds like:
    “What’s your dog’s go to comfort chew? Here’s ours, we’d love to hear yours.”

💬 Pet owners love to share:

Their pets, their routines, their frustrations, their wins. Give them space to respond, react and relate. That’s how loyalty builds.

🛠️ Tips to invite conversation:

  • End posts with a question

  • Use polls or this or that games in Stories

  • Feature user content and tag them back

  • Celebrate milestones like “100th customer” or “first wholesale order” with gratitude

🧠 Thought Starter:

Would someone who’s never heard of you feel invited to interact with your latest post? If not, the post might be serving you, not them.

🔁 People follow people (and brands) who listen.

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