It’s tempting to believe your product can sell itself, and maybe it could, in another industry. But in the pet space, social media isn’t just a marketing channel. It’s part of your proof.
When a customer finds your brand through a retailer or ad, one of the first things they do is search your Instagram or TikTok. If they don’t find anything, or what they find feels inactive or untrustworthy, they’re likely to keep scrolling.
Social media isn’t just about going viral, it’s your showroom, customer service desk, community hub, and review platform all rolled into one. Even if you don’t post daily, a clear, engaging social presence builds trust, authority and relevance.
So, can you succeed without social media? Technically, yes.
But in today’s competitive market, you’re giving your competitors an open goal.
💡 What to focus on instead of perfection:
Keep 9–12 recent posts on your grid that reflect your tone, products and people
Use Stories or pinned highlights to answer FAQs
Post once a week consistently rather than vanishing for months
Repurpose customer photos and influencer content if you're short on time
🧠 Learnings from the industry:
We’ve seen pet brands with great products fail to convert stockists or press coverage simply because their social media felt half hearted. On the other hand, we’ve seen average products sell out, because their social channel made people want to be part of the community.
