Tap into long term credibility versus chasing short lived TikTok gimmicks.
Trends come and go faster than a Labrador spots a sausage roll. And while viral moments can give your brand a temporary spike, they don’t build the kind of connection that keeps customers coming back.
In the pet world where decisions are rooted in care, safety, and loyalty trust is the currency that matters most.
The problem with chasing trends
Jumping on a TikTok sound or mimicking a trending meme might get you some quick likes, but if it doesn’t align with your values or product benefits, it’s a distraction. Worse, it can confuse your audience. Are you here to entertain, inform, or sell? If your content feels inconsistent or gimmicky, people stop listening.
What pet owners are really looking for
When someone buys from a pet brand, they're not just making a lifestyle choice. They’re choosing who to trust with their animal’s wellbeing. That’s a big deal.
They want to know:
Who made this?
What’s in it?
Do you really care about pets, or are you just good at marketing?
Trust-building content that actually works
Start with showing up consistently and with intention. Here’s what builds brand equity over time:
Behind the scenes videos of you packing orders, prepping products, or walking the office dog
Real testimonials, not just star ratings
Founder stories why you started, what you believe in
Product education that feels like help, not a hard sell
Sharing the journey (your wins, your learnings, and even what went wrong)
Original insight: The 'calm scroll' is real
In the sea of chaotic, fast cut content, there's a growing appetite for slower, more meaningful moments. We've seen this time and again in the pet sector brands sharing heartfelt rescue stories or transparent behind the scenes get far more engagement than another “trending audio” lip-sync.
Key takeaway
Don’t confuse noise with traction.
Your most loyal customers won’t come from a viral video they’ll come from seeing you show up, tell the truth, and prove your value day after day.
