Every day, more paws are popping up on Instagram, TikTok and YouTube and let’s be honest, most of them are stealing the show from their human counterparts. But if your pet’s got personality, charm (or just the ability to wear sunglasses and sit still), you might be sitting on an untapped influencer opportunity.
This guide isn’t about overnight fame. It’s about building a lovable, consistent pet brand that could turn belly rubs into brand deals.
1. Find Your Pet’s Vibe
The best pet influencers aren’t trying to be something they’re not. Some are fashion icons. Others are adventure buddies. Some just look permanently unimpressed (we see you, grumpy cats). The key? Lean into your pet’s personality.
Ask yourself:
Are they playful or poised?
Are they a city pup or countryside explorer?
Do they tolerate outfits, or are they more au naturel?
A consistent vibe helps your audience fall in love with your pet and your content.
2. Choose Your Channel (and Name!)
Pick a platform where your pet’s strengths can shine:
Instagram is great for beautiful photos and short videos.
TikTok is ideal for humour, trends, and behind the scenes moments.
YouTube works well for longer training videos, adventures or routines.
Then choose a memorable, search friendly handle that fits your pet’s name or niche (e.g., @LifeWithLuna or @PawsAndPicnics).
3. Start Snapping (No Fancy Gear Needed)
You don’t need a pro setup. A phone with good lighting and some patience goes a long way. Try:
Natural light by a window or outdoors
Treats to hold their attention
Capturing everyday moments (walks, naps, funny fails)
And don’t forget vertical videos most social platforms love them!
4. Be Consistent (and Keep It Real)
Consistency beats perfection. Post regularly and stay true to your pet’s voice (yes, even if they talk like a sassy squirrel). Realness wins over overly staged content, especially in the pet world.
Let your captions reflect their personality. Whether it’s:
“Mum said I can’t eat the postman. Rude.”
“Mood: pretending I didn’t hear you say ‘vet’.”
You're building a character that people want to follow.
5. Engage With Other Pets
Like, comment and follow other pet accounts. Join in on challenges, use pet specific hashtags, and reply to comments as your pet. Social media is meant to be social and pet communities are some of the friendliest out there.
Try hashtags like:
#UKPetInfluencer
#DogsofInstagram
#Meowdel
#AdventurePup
6. Think Long Term: Grow, Don’t Rush
Most well loved pet creators started small. The goal isn’t to go viral overnight it’s to create a loveable presence people enjoy following. As you grow, you might start getting free treats, brand collaborations, or even paid campaigns.
And who knows? Your pup could end up as the face of a national campaign… or at least score some top tier supplements.
Final Whistle: Remember, It’s Meant to Be Fun 🐾
If your pet enjoys the process and you enjoy sharing their world, you’re already winning. Influencing isn’t about being perfect it’s about being relatable, consistent, and having a tail-wagging good time doing it.
