Because cute dog photos aren’t a strategy.
You’ve got a great product or service. Maybe even a brilliant idea. But if your marketing isn’t hitting the mark you’ll feel it fast. The pet space is full of passionate and creative people (like you), but it’s also competitive, noisy, and packed with brands that look like they’ve got it all figured out.
So where do you start?
Here’s a peek at what strong, strategic pet marketing actually includes in 2025 without the fluff or jargon. We’re not spilling all the secrets (those are reserved for our clients), but we’ll give you enough to check in with your own setup and spot where the gaps are.
A Brand That’s Instantly Recognisable
You want people to scroll past your content and instantly know: “Oh, that’s them.” That comes from having a consistent look, tone, and feel across everything your socials, your packaging, your emails, even your captions.
Ask yourself:
Do your colours, fonts, and visuals tell the same story everywhere you show up?
Does your tone sound like a real person, not a corporate robot?
Could someone spot your Instagram post in a crowd?
An Audience You Actually Know
If you’re talking to “everyone with a dog,” you’re talking to no one. The best performing pet brands know exactly who they’re speaking to and tailor everything to them.
You don’t need a 20 page persona doc, but you should know things like:
What’s important to your customer?
Where do they hang out online?
What makes them stop scrolling?
A Content Plan That Doesn’t Feel Like a Guess
Posting just to “stay active” won’t cut it anymore. You need to know why you’re posting, what you’re trying to say, and how it supports your goals.
That doesn’t mean a full blown agency plan but even a rough monthly structure, a few consistent themes, and a rhythm you can stick to makes a big difference.
Hint: Our Seeing Social method is great for this it’s all about spotting real life moments that make natural, feel good content.
A Website That Doesn’t Confuse People
Even if you’re not ready for a full website overhaul, make sure the basics are there. Clear messaging, mobile friendly layout, and a simple path to purchase or enquiry.
If people land on your homepage and don’t know what you sell or who it’s for within five seconds? You’ve lost them.
A Way to Stay in Touch (Without the Algorithm)
Email marketing isn’t dead it’s just underused. You don’t need to write a novel every week, but if you’ve never sent a welcome email or a quick customer check in? That’s a missed opportunity.
Something That Makes You Unforgettable
Whether it’s your packaging, your founder story, your dog loving team or your hilarious captions give people a reason to remember you. That’s how loyalty builds.
So What Now?
You don’t need to tick every single box right now. But if this list gave you a little “oh yeah, we’ve not quite sorted that yet…” feeling, that’s a great place to start.
If you want some help filling in the gaps or building a toolkit that actually works for your brand we’re here for it. Drop us a message or check out how we support growing pet businesses at Social Pack. hello@socialpack.co.uk
