We often hear, “I just want to get the product perfect before I start marketing.” But here’s the truth: if you wait until launch day to build an audience, you’re already behind.
In the pet space, where competition is fierce and brand loyalty is hard won, it’s the brands that show up before they sell that win. You don’t need a finished product to build anticipation, trust and interest. You need a voice, a purpose and a plan.
🐶 Why early marketing matters:
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It helps you test ideas and gather feedback
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It builds an audience that’s ready and waiting
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It earns trust over time (which doesn’t happen overnight)
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It signals professionalism to future stockists, partners, and press
✨ Example:
We’ve seen pet supplement brands build email lists of over 1,000 subscribers before their first batch was manufactured. Why? Because they talked about the problem they were solving, not just the product they were making.
💡 Real world tip:
Start sharing the why behind your business as early as possible. You can document product development, show your packaging journey, introduce your mascot, anything that invites people into the story. When the shop opens, they won’t need convincing.
