If someone buys once, you’ve made a sale.
If someone buys twice, you’ve started a relationship.
The biggest shift pet brands can make? Stop thinking like product sellers and start thinking like experience providers.
🐾 A treat bag is just a treat bag...
Until it arrives with:
A thank you from the founder
A QR code linking to a training video
A follow up email asking how the dog got on
Suddenly, it’s not just a transaction. It’s an interaction.
💬 Talk after the sale:
Many brands go quiet after checkout. That’s your moment to shine. Follow up. Check in. Offer a tip or bonus. Make them feel seen not sold to.
📦 Think beyond what’s in the box:
Can your delivery feel like a gift?
Could you include a small activity for the dog or child?
Would your customer tag you if the unboxing felt personal?
🔁 Loyalty isn't a points scheme.
It's built on surprise, delight, value and relevance. Be the brand they want to come back to, because you care, not just because you offer 10% off.
🧠 Tip:
Look at your last 10 customers. Could you do one thing for each that feels human?
