Yes, your content should be adorable, this is the pet industry after all. But if every post is just fluff, you risk losing long term trust. Pet owners want brands that know their stuff.
Whether you're selling treats, supplements, or accessories, credibility is currency. And education builds it.
🎓 What kind of content builds authority?
Explain the “why” behind your product features
→ “Why we use turmeric in our senior dog chews (and why it matters)”
Dispel myths
→ “No, rawhide isn't the same as natural chews, here’s why”
Offer how to content
→ “How to introduce a new cat toy without overwhelming your pet”
🐾 Balance is the goal:
Cute catches attention. Helpful earns respect. The strongest pet brands offer both.
🧠 Thought Starter:
Could someone learn something from your last five posts? If not, you’re missing a huge opportunity to position yourself as a trusted voice.
