Forget what you’ve heard, email marketing isn’t dead. In fact, it’s one of the most profitable and direct ways to build trust, drive sales and keep your brand top of mind. But only if your list is actually engaged.
Many pet brands focus on social media and neglect email, or they collect addresses without a plan. Here’s how to do it right.
🐾 Why email still matters:
It’s not controlled by an algorithm.
You own your list, no platform can take it away.
It converts better than almost any other channel (especially for returning customers).
💌 How to build a high quality list:
Offer something valuable: Think discount codes, breed specific advice, or exclusive behind the scenes content.
Make the sign up process clear and easy: Add forms to your homepage, blog and social media bios.
Segment early: Use tags like 'Cat Owner', 'New Puppy Parent', or 'Rescue Dog Enthusiast' to send more relevant content.
🧠 What not to do:
Don’t buy a list, your open rate will tank and your brand will lose credibility.
Don’t spam with product after product. Mix in stories, tips and real value.
🐶 Example:
A small UK-based pet treat brand offered a “Superdog Welcome Pack” for new subscribers. The list grew by 3,000 in three months and had a 41% average open rate.
🧠 Key Learning:
Your email list is more than a sales tool, it’s a direct line to your community. Build it intentionally, and it’ll pay you back for years.
