TikTok has exploded in the pet space. From viral dances with dogs to enrichment videos that rack up millions of views, it’s tempting to dive in headfirst. But should you?
Like any platform, TikTok has strengths and limitations. Knowing the difference will save your brand time, energy and disappointment.
📈 What TikTok is great for:
Top of funnel visibility: You can reach thousands (or millions) without a huge following.
Showcasing personality: It’s an ideal place to be unfiltered and real.
Trends and humour: Pet brands can join viral sounds or trends to show they ‘get it.’
Fast testing: You’ll quickly learn what content grabs attention and what doesn’t.
❌ What it’s not ideal for:
Driving direct conversions: Most users aren’t in a buying mindset when scrolling.
Local targeting: TikTok isn’t great at region-specific targeting for small scale brands.
Building deep community: You can go viral and still not build a loyal audience.
B2B or high end positioning: Premium brands may find the tone too casual or chaotic.
🧠 Key Learning:
TikTok is brilliant for visibility and entertainment. But it works best when it’s part of a wider strategy, not the whole plan.
