You’ve probably heard it before: “You need to be on TikTok!” “Don’t forget Pinterest!” “Why aren’t you using LinkedIn?”
But let’s be honest, trying to show up everywhere often leads to doing nothing well. And for small pet brands or teams of one, it’s simply not realistic.
🐾 The trap of overextending
Being on every social platform sounds like good exposure, but it usually means:
Posting inconsistent content
Burning out trying to keep up
Watered down messaging that doesn’t connect
🐶 Focus beats presence
Instead of being everywhere, be strategic.
Ask yourself:
Where is your ideal customer already spending time?
What platform suits your content style best?
Which one can you genuinely maintain?
🎯 Real example:
A dog treat brand with great behind the scenes packaging videos might shine on Instagram Reels and Stories, not Pinterest.
A grooming salon showing client makeovers? TikTok might be perfect.
A high end pet bed brand targeting affluent owners? Pinterest and Instagram could drive more value than Facebook.
🔁 The 3 platform rule
For most small teams, we recommend picking just three platforms:
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One for awareness (e.g. Instagram, TikTok)
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One for search/discovery (e.g. Pinterest, YouTube, your blog)
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One for community or updates (e.g. Facebook or email)
🧠 Key Learning:
You don’t need to be everywhere you just need to be consistent somewhere.
