There’s a huge disconnect we often see in the pet world: amazing products, brilliant founders, standout packaging… and then, flat, forgettable content.
If your content feels beige when your brand is bold, it’s time to close that gap.
🐾 What’s going wrong?
You’re playing it too safe.
You’re copying other brands (instead of owning your own tone).
You’re trying to sound ‘professional’ but losing the joy and connection.
🐶 What to do about it:
Write how you speak. If your founder’s hilarious, warm, or quirky, let that come through.
Let your pet lead. Whether you’re a pet influencer or a pet brand, sometimes your dog or cat is the brand voice. Use it!
Use storytelling. Not everything has to be “Buy now” or “Here’s our latest drop.” Tell us how you made it, who it’s for, what problem it solves in real life.
🔄 Real example:
Instead of “Our chew toy is tough and long lasting,” try:
“We gave this to Barry, a Staffie with jaws like a bear trap. He’s still chewing. 3 weeks later. Challenge accepted?”
✍️ Injecting real brand energy
Your content should sound like your packaging looks and feel like your mission reads. Consistency in voice builds trust, recognition and loyalty.
💬 Not sure how to start?
Do a tone of voice audit. Look at:
Your last 9 social posts
Your About Us page
Your product descriptions
Are they unmistakably you? If not, time for a refresh.
🧠 Key Learning:
Boring content won’t get noticed even if your product is brilliant.
