Got a stall at a local dog show? Launching a new product at a pet festival? Or maybe you’re hosting your own event?
Whatever the vibe, pet influencers can help you draw a crowd not just online, but in real life too.
Let’s talk about how to do it right.
🐶 Why influencers work for event marketing
Pet parents love following local dogs, pet professionals, and niche accounts. These influencers already have a trusting, targeted audience so when they shout about your event, people listen.
And unlike posters or paid ads, influencers bring something extra: personality. They don’t just say “Come to this!” they show why it’s worth going.
🎯 Start with the right fit
Don’t just chase follower counts. Look for influencers who:
Are based locally or willing to travel
Have good engagement (likes, comments, shares)
Match the tone and audience of your brand
Are genuinely excited about your event
A regional dog account with 5K followers might get you more footfall than a celebrity cat in based hours away.
📣 How to work together to boost attendance
Here’s how to make the most of your collaboration:
-
Before the event
Ask them to share teaser posts, countdowns, or behind the scenes content about your prep💡 Tip: Send them your best imagery, logos or a graphic they can post with ease. -
During the event
Invite them to attend, go live, or post Stories throughout the day. Let their followers know what’s happening right now and encourage them to pop by.
💡 Tip: Give them a branded freebie or something photogenic (dogs in bandannas? Yes please.) -
After the event
Ask for a recap post or Reel to keep the momentum going and give your event more reach, even after it’s over.
💌 Don’t forget the link
Whether it’s Eventbrite, your website or a ticket landing page, always give your influencer a trackable link or QR code so you can see what traffic came from where.
Final tip:
Influencers don’t need to have millions of followers they just need influence. The right collaboration can help you turn online buzz into real-life paws through the door.
If you need help with driving customers to you event lets talk infleuncers! hello@socialpack.co.uk
