Here’s a quick check in for your pet brand’s marketing:
Are you talking at your audience... or with them?
A lot of small pet businesses fall into the “promo tunnel.” You’re sharing product features, launch info, discount codes and that’s important. But if all your content is one sided, it can feel more like a broadcast than a relationship.
Let’s flip that.
1. Make space for their voice.
Your audience wants to be seen and heard. Ask their opinion. Share polls. Invite comments with real questions. Even something as simple as “What’s your dog’s weirdest habit?” can spark fun conversations.
2. Share their content, not just your own.
User generated content (UGC) is gold and it shows your customers you value them. Repost those tagged photos. Show off customer testimonials. Let your audience be part of your story.
3. Show up like a human, not a brand.
Your followers aren’t expecting glossy perfection. They want to connect. Share behind the scenes moments, bloopers, your own pet chaos. Let people feel like they’re part of something, not just being sold to.
Try This:
Instead of ending your next caption with “Shop now,”
try:
“What do you think would your dog love this?”
or
“Tag a friend who needs this in their life.”
Small shift, big difference.
