You’ve nailed your product. The branding? Your website? You’ve sunk time, money, and energy into every pixel and paw print… but sales? Nothing.
This is the silent trap so many pet brands fall into and it’s not because your business isn’t brilliant. It’s because brilliance without visibility is invisible.
In today’s market, you’re not just building a brand you’re building a buzz. If you’re not spending on marketing (and we mean more than the odd boosted post), you’re whispering in a very loud room.
What we see far too often:
A five figure Shopify site with zero traffic.
Beautiful packaging that never makes it past the stockroom.
A “launch” that no one saw coming because no one saw it, full stop.
And the reason? All the budget went on being ready… and none went on being seen.
Think of it this way:
Would you open a boutique in the middle of a field, hang a glittering sign, and hope someone strolls past?
No you’d tell people where to find you. You’d invite them in. You’d run a launch event, get it on local radar, and maybe even call in a few four legged influencers.
So what’s the takeaway?
If you’re starting a pet brand or launching something new, your marketing budget shouldn’t be an afterthought. It should sit alongside your packaging, your design, and your manufacturing as part of your core business plan.
Because great products don’t sell themselves they get sold because someone heard about them. hello@socialpack.co.uk
