If you’ve been obsessing over keywords and SEO hacks but still aren’t seeing much traction, this might be the missing piece: consistency.
We’re not just talking about posting on Instagram three times a week (though that helps). We’re talking about consistent messaging, voice, and visibility across every platform your website, emails, packaging, social media, even your out of office auto reply.
Because here’s the deal: Google (and your customers) don’t just want to find you they want to recognise you.
That means:
Saying the same thing in the same way, no matter where someone finds you.
Showing up regularly, not randomly.
Keeping your tone of voice consistent so people know what to expect from you.
If your Instagram sounds like one person, your website like another, and your emails like a third, it creates a disconnect. People don’t trust what feels inconsistent and neither does Google.
So yes, keep your keywords. But if your marketing feels like it’s been stitched together in a rush, it might be time for a brand audit (or a tone of voice overhaul).
