Because the problem isn’t your product, it’s how you’re showing up.
We speak to pet business owners every day who tell us the same thing:
“We’ve got an amazing product... but no one’s seeing it.”
“We’re posting all the time… but it’s just crickets.”
“We thought once we launched, things would take off.”
Sound familiar?
If you're putting time, energy (and often money) into your business and it's still not gaining traction, here’s the honest truth: it's probably not about how much you're doing but what you're focusing on.
Let’s break it down.
Your Messaging Isn’t Clear Enough
Most small brands try to be too many things to too many people. But clear beats clever every time. If people can’t understand who it’s for, what it does, or why it’s different in under 10 seconds you’ll lose them.
Ask yourself:
Does your Instagram bio say what you actually sell?
Is your website homepage clear and inviting?
Could a stranger explain what makes your brand special?
Tip: Try the “shop shelf test.” If someone saw your product in a store next to a similar one, what would make them choose yours?
You’re Not Tapping Into Emotion
The best pet brands don’t just sell treats, leads, or services they sell joy, relief, connection, excitement. They speak to what pet parents care about most.
So instead of “100% natural ingredients,” try:
“Peace of mind in every bite.”
Instead of “luxury dog boarding,” try:
“Your dog’s home from home, while you’re away.”
Words matter. Make them feel something.
You’re Not Reaching the Right People
You might be pouring time into social media but showing up in front of the wrong audience. That’s why your posts aren’t converting and your reach is stalling.
It’s not always about boosting or ads. Sometimes it’s a shift in where you show up or how you speak that gets you in front of the right people.
Ask yourself:
Are you using hashtags your dream customers would actually follow?
Are you writing captions in their language or yours?
Are you showing up where they hang out? (Instagram vs. Facebook vs. real life events)
You’re Doing It All Yourself
Running a pet brand is exhausting. And it’s easy to lose your way when you’re juggling fulfilment, customer service, accounts, and content on your own. Marketing gets rushed, last minute, or just skipped.
That’s where structure comes in. Even a light touch content plan (like our PACK method) or a few reusable templates can take the stress out of “What should I post today?”
Quick Fixes That Don’t Break the Bank
Use our Seeing Social mindset: Start spotting everyday moments that are actually content worthy.
Review your Instagram bio and make it clear, not cute.
Pick one message to repeat again and again. Repetition builds trust.
Use one morning a week to plan ahead even if it’s just a week at a time.
Bottom Line
Most pet brands don’t fail because the product’s bad. They fail because no one knows how good it is.
Marketing isn’t about shouting louder. It’s about showing up with clarity, consistency, and the kind of content that makes pet lovers stop scrolling.
If you’re not sure where to start, we can help with that. But if you are ready to start showing up properly? This might be your reminder to make a change. hello@socialpack.co.uk
