A thoughtful woman against a pink background covered in illustrated email icons, symbolising planning an email marketing campaign.

Are Your Pet Brand’s Emails Getting Ignored? Here’s What Might Be Going Wrong

If you’ve ever sent a lovingly crafted email to your pet brand’s subscribers and heard nothing back, you’re not alone.

The truth? Most pet businesses make the same three mistakes with email marketing and they’re all fixable.

Mistake 1: Talking at your audience, not to them.
No one wants another generic “Here’s our latest offer” email. Write like you’re talking to one person. Use their pet’s name if you can. Tell a story. Make it feel like a conversation, not a sales pitch.

Mistake 2: Sending without a strategy.
Email marketing shouldn’t just be a box ticking exercise. Are you trying to build loyalty? Announce something? Recover abandoned carts? Start with the goal, then plan the email.

Mistake 3: Looking like everyone else.
Cute pets will only get you so far. If your emails all have the same tone, layout, and structure as your competitors, why should someone care? Inject your brand personality be cheeky, warm, educational, whatever fits.

And if all else fails? Go back and read your last three emails out loud. If they sound like a robot wrote them, it’s time for a refresh.

Tags: Creative Design
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