Influencer marketing can be a game changer for pet brands, helping you reach new audiences and build credibility. But if done wrong, it can lead to wasted budget and missed opportunities. So, how do you get it right? Let’s dive into the essential do’s and don’ts of pet brand influencer marketing.👇
✅ Do: Choose the Right Influencers 🎯
Not all pet influencers are the same! Picking the right one is crucial for success. ✅ Look for influencers whose values align with your brand. ✅ Analyse their engagement rate, it’s better than just focusing on follower count. ✅ Prioritise authenticity over popularity, genuine pet lovers drive better results.
📌 Pro Tip: Micro-influencers (10k-50k followers) often have higher engagement and more loyal audiences!
❌ Don’t: Work with Influencers Who Don’t Fit Your Brand 🛑
🚫 Avoid influencers who promote competing brands too frequently. 🚫 Steer clear of accounts with fake followers or bot engagement. 🚫 Don’t force a collaboration if the influencer doesn’t truly love your brand!
✅ Do: Set Clear Goals & Expectations 📈
Influencer campaigns should have a measurable purpose. ✅ Decide if your goal is brand awareness, engagement or direct sales. ✅ Provide influencers with brand guidelines but allow creative freedom. ✅ Define KPIs like reach, clicks and conversions.
📌 Example Goal: Increase website traffic by 30% through influencer posts in one month.
❌ Don’t: Micromanage Content 🎥
🚫 Influencers know their audience better than you do, trust them to create content that resonates. 🚫 Overly scripted collaborations feel forced and inauthentic. 🚫 Avoid last minute changes, give influencers time to plan and execute.
✅ Do: Encourage User Generated Content (UGC) 📸
UGC builds social proof and increases trust in your brand. ✅ Ask influencers to invite their followers to share pet photos using your product. ✅ Create branded hashtags for easy tracking (e.g., #PawsomeTreats). ✅ Feature UGC in your brand’s social media, website and emails.
📌 Bonus: UGC driven campaigns often outperform paid ads in engagement rates!
❌ Don’t: Forget to Track & Measure Success 📊
🚫 Running a campaign without tracking results is a wasted opportunity. 🚫 Don’t just look at likes, track link clicks, comments and sales conversions. 🚫 Avoid one off campaigns without follow-up, long-term partnerships drive better ROI.
✅ Do: Build Long-Term Relationships 🤝
Sustained partnerships = better trust and higher ROI. ✅ Nurture relationships with your best performing influencers. ✅ Offer them exclusive perks or early access to new products. ✅ Turn influencers into brand ambassadors for consistent collaboration.
📌 Example: A pet brand gifting an influencer a new product before launch for an exclusive review.
Ready to Leverage Influencer Marketing the Right Way? 🚀🐶
At Social Pack, we help pet brands find the right influencers, craft impactful campaigns and drive real results. From micro influencers to celebrity pets, we know how to turn influencer marketing into a powerful growth tool.
🐾 Want a tailored influencer strategy for your brand? Let’s chat: hello@socialpack.co.uk
