Insights and Inspiration for Pet Brands
🐾 From Wag to Fame: How to Turn Your Pet Into an Influencer
Every day, more paws are popping up on Instagram, TikTok and YouTube and let’s be honest, most of them are stealing the show from their human counterparts. But if your pet’s got personality, charm (or just the ability to wear sunglasses and sit still), you might be sitting on an untapped influencer opportunity. This guide isn’t about overnight fame. It’s about building a lovable, consistent pet brand that could turn belly rubs into brand deals. 1. Find Your Pet’s Vibe The best pet influencers aren’t trying to be something they’re not. Some are fashion icons. Others are adventure buddies. Some just look permanently unimpressed (we see you, grumpy cats). The key? Lean into your pet’s personality. Ask yourself: Are they playful or poised? Are they a city pup or countryside explorer? Do they tolerate outfits, or are they more au naturel? A consistent vibe helps your audience fall in love with your pet and your content. 2. Choose Your Channel (and Name!) Pick a platform where your pet’s strengths can shine: Instagram is great for beautiful photos and short videos. TikTok is ideal for humour, trends, and behind the scenes moments. YouTube works well for longer training videos, adventures or routines. Then choose a memorable, search friendly handle that fits your pet’s name or niche (e.g., @LifeWithLuna or @PawsAndPicnics). 3. Start Snapping (No Fancy Gear Needed) You don’t need a pro setup. A phone with good lighting and some patience goes a long way. Try: Natural light by a window or outdoors Treats to hold their attention Capturing everyday moments (walks, naps, funny fails) And don’t forget vertical videos most social platforms love them! 4. Be Consistent (and Keep It Real) Consistency beats perfection. Post regularly and stay true to your pet’s voice (yes, even if they talk like a sassy squirrel). Realness wins over overly staged content, especially in the pet world. Let your captions reflect their personality. Whether it’s: “Mum said I can’t eat the postman. Rude.” “Mood: pretending I didn’t hear you say ‘vet’.” You're building a character that people want to follow. 5. Engage With Other Pets Like, comment and follow other pet accounts. Join in on challenges, use pet specific hashtags, and reply to comments as your pet. Social media is meant to be social and pet communities are some of the friendliest out there. Try hashtags like: #UKPetInfluencer #DogsofInstagram #Meowdel #AdventurePup 6. Think Long Term: Grow, Don’t Rush Most well loved pet creators started small. The goal isn’t to go viral overnight it’s to create a loveable presence people enjoy following. As you grow, you might start getting free treats, brand collaborations, or even paid campaigns. And who knows? Your pup could end up as the face of a national campaign… or at least score some top tier supplements. Final Whistle: Remember, It’s Meant to Be Fun 🐾 If your pet enjoys the process and you enjoy sharing their world, you’re already winning. Influencing isn’t about being perfect it’s about being relatable, consistent, and having a tail-wagging good time doing it.
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The Ultimate Pet Marketing Toolkit: What Every Brand Needs in 2025
Because cute dog photos aren’t a strategy. You’ve got a great product or service. Maybe even a brilliant idea. But if your marketing isn’t hitting the mark you’ll feel it fast. The pet space is full of passionate and creative people (like you), but it’s also competitive, noisy, and packed with brands that look like they’ve got it all figured out. So where do you start? Here’s a peek at what strong, strategic pet marketing actually includes in 2025 without the fluff or jargon. We’re not spilling all the secrets (those are reserved for our clients), but we’ll give you enough to check in with your own setup and spot where the gaps are. A Brand That’s Instantly Recognisable You want people to scroll past your content and instantly know: “Oh, that’s them.” That comes from having a consistent look, tone, and feel across everything your socials, your packaging, your emails, even your captions. Ask yourself: Do your colours, fonts, and visuals tell the same story everywhere you show up? Does your tone sound like a real person, not a corporate robot? Could someone spot your Instagram post in a crowd? An Audience You Actually Know If you’re talking to “everyone with a dog,” you’re talking to no one. The best performing pet brands know exactly who they’re speaking to and tailor everything to them. You don’t need a 20 page persona doc, but you should know things like: What’s important to your customer? Where do they hang out online? What makes them stop scrolling? A Content Plan That Doesn’t Feel Like a Guess Posting just to “stay active” won’t cut it anymore. You need to know why you’re posting, what you’re trying to say, and how it supports your goals. That doesn’t mean a full blown agency plan but even a rough monthly structure, a few consistent themes, and a rhythm you can stick to makes a big difference. Hint: Our Seeing Social method is great for this it’s all about spotting real life moments that make natural, feel good content. A Website That Doesn’t Confuse People Even if you’re not ready for a full website overhaul, make sure the basics are there. Clear messaging, mobile friendly layout, and a simple path to purchase or enquiry. If people land on your homepage and don’t know what you sell or who it’s for within five seconds? You’ve lost them. A Way to Stay in Touch (Without the Algorithm) Email marketing isn’t dead it’s just underused. You don’t need to write a novel every week, but if you’ve never sent a welcome email or a quick customer check in? That’s a missed opportunity. Something That Makes You Unforgettable Whether it’s your packaging, your founder story, your dog loving team or your hilarious captions give people a reason to remember you. That’s how loyalty builds. So What Now? You don’t need to tick every single box right now. But if this list gave you a little “oh yeah, we’ve not quite sorted that yet…” feeling, that’s a great place to start. If you want some help filling in the gaps or building a toolkit that actually works for your brand we’re here for it. Drop us a message or check out how we support growing pet businesses at Social Pack. hello@socialpack.co.uk
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Are You Overthinking Every Post? Why Done Is Better Than Perfect in Pet Marketing
You’ve got 12 half-finished caption drafts.Your camera roll is full of product shots you never quite loved.You keep waiting for “the right time” to post. Sound familiar? Let’s be honest most pet businesses aren’t struggling with ideas. They’re stuck in a loop of overthinking. And it’s hurting your marketing way more than a wonky graphic or a caption that didn’t land. Here’s why done is better than perfect especially in pet marketing. 1. Social media moves fast your audience isn’t analysing your post like you are. You might be worrying about the lighting, the wording, the layout. Your audience? They’re scrolling past a hundred posts a minute. If yours makes them smile, pause, or feel seen, they’re in. Trust us they’re not zooming in to see if the font is 100% aligned. 2. Imperfect posts feel real. Especially in the pet world, people want honesty. Real dogs doing real things. Messy behind the scenes. Posts that feel like a person, not a brand trying to be perfect. Some of your best performing posts might be the ones you didn’t overthink. 3. You’ll never improve without feedback. You can’t tweak what doesn’t exist. The best way to learn what resonates with your audience is by posting, watching, and adjusting. So if it’s not “perfect,” post it anyway. See what happens. Spoiler: it probably won’t be the disaster you’ve imagined.
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Is Your Marketing Too One-Sided? How to Build a Two-Way Relationship with Your Pet Audience
Here’s a quick check in for your pet brand’s marketing: Are you talking at your audience... or with them? A lot of small pet businesses fall into the “promo tunnel.” You’re sharing product features, launch info, discount codes and that’s important. But if all your content is one sided, it can feel more like a broadcast than a relationship. Let’s flip that. 1. Make space for their voice. Your audience wants to be seen and heard. Ask their opinion. Share polls. Invite comments with real questions. Even something as simple as “What’s your dog’s weirdest habit?” can spark fun conversations. 2. Share their content, not just your own. User generated content (UGC) is gold and it shows your customers you value them. Repost those tagged photos. Show off customer testimonials. Let your audience be part of your story. 3. Show up like a human, not a brand. Your followers aren’t expecting glossy perfection. They want to connect. Share behind the scenes moments, bloopers, your own pet chaos. Let people feel like they’re part of something, not just being sold to. Try This:Instead of ending your next caption with “Shop now,” try:“What do you think would your dog love this?”or“Tag a friend who needs this in their life.” Small shift, big difference.
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The Hidden Cost of ‘DIY’ Marketing for Pet Brands
Why doing it all yourself might be slowing you down and what to do instead. If you’re a pet brand owner juggling everything from product design to packing orders, it’s tempting to keep your marketing in house. After all, you know your brand best… right? The problem? Time is a limited resource and “DIY marketing” often comes at a hidden cost. We see it all the time: pet brands spending hours designing Instagram posts, rewriting website copy, or trying to master email flows on a Sunday night. But without a clear strategy or outside input, you’re likely burning time on content that doesn’t convert or build momentum. This isn’t about throwing in the towel or hiring an agency tomorrow. It’s about recognising where your time is best spent and when it’s worth bringing in support that helps you move faster and smarter. Think of it like grooming your dog. Sure, you can do it yourself but is it the best use of your time? Are the results going to match what a pro can do? Same goes for your marketing. Whether you outsource one campaign, bring in help to shape your brand voice, or invest in training to upskill stepping out of full ‘DIY mode’ could be the turning point for your brand.
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How to Use Pet Influencers to Drive Event Attendance
Got a stall at a local dog show? Launching a new product at a pet festival? Or maybe you’re hosting your own event? Whatever the vibe, pet influencers can help you draw a crowd not just online, but in real life too. Let’s talk about how to do it right. 🐶 Why influencers work for event marketingPet parents love following local dogs, pet professionals, and niche accounts. These influencers already have a trusting, targeted audience so when they shout about your event, people listen. And unlike posters or paid ads, influencers bring something extra: personality. They don’t just say “Come to this!” they show why it’s worth going. 🎯 Start with the right fitDon’t just chase follower counts. Look for influencers who: Are based locally or willing to travel Have good engagement (likes, comments, shares) Match the tone and audience of your brand Are genuinely excited about your event A regional dog account with 5K followers might get you more footfall than a celebrity cat in based hours away. 📣 How to work together to boost attendance Here’s how to make the most of your collaboration: Before the eventAsk them to share teaser posts, countdowns, or behind the scenes content about your prep💡 Tip: Send them your best imagery, logos or a graphic they can post with ease. During the eventInvite them to attend, go live, or post Stories throughout the day. Let their followers know what’s happening right now and encourage them to pop by.💡 Tip: Give them a branded freebie or something photogenic (dogs in bandannas? Yes please.) After the eventAsk for a recap post or Reel to keep the momentum going and give your event more reach, even after it’s over. 💌 Don’t forget the linkWhether it’s Eventbrite, your website or a ticket landing page, always give your influencer a trackable link or QR code so you can see what traffic came from where. Final tip:Influencers don’t need to have millions of followers they just need influence. The right collaboration can help you turn online buzz into real-life paws through the door. If you need help with driving customers to you event lets talk infleuncers! hello@socialpack.co.uk
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Why Your Pet Brand Isn’t Gaining Followers (And Why That’s Not the Real Problem)
Before you blame the algorithm, read this.
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The Invisible Brand: Why Great Products Need Loud Marketing
You’ve nailed your product. The branding? Your website? You’ve sunk time, money, and energy into every pixel and paw print… but sales? Nothing. This is the silent trap so many pet brands fall into and it’s not because your business isn’t brilliant. It’s because brilliance without visibility is invisible. In today’s market, you’re not just building a brand you’re building a buzz. If you’re not spending on marketing (and we mean more than the odd boosted post), you’re whispering in a very loud room. What we see far too often: A five figure Shopify site with zero traffic. Beautiful packaging that never makes it past the stockroom. A “launch” that no one saw coming because no one saw it, full stop. And the reason? All the budget went on being ready… and none went on being seen. Think of it this way: Would you open a boutique in the middle of a field, hang a glittering sign, and hope someone strolls past? No you’d tell people where to find you. You’d invite them in. You’d run a launch event, get it on local radar, and maybe even call in a few four legged influencers. So what’s the takeaway? If you’re starting a pet brand or launching something new, your marketing budget shouldn’t be an afterthought. It should sit alongside your packaging, your design, and your manufacturing as part of your core business plan. Because great products don’t sell themselves they get sold because someone heard about them. hello@socialpack.co.uk
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The One Thing Missing From Your Pet Marketing Strategy (That Google Actually Cares About)
It’s not your keywords. It’s your consistency.
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